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TR Press UK - 30-04-2021
Team Rynkeby increases the participants' safety through cooperation with MIPS
This year, the Team Rynkeby riders ride with helmets with the special safety system MIPS. The system is built in in the riders' helmets to increase the riders' safety.
The safety of cyclists has always had the highest priority in the Team Rynkeby project, and now another step is being taken to increase safety in the Team Rynkeby field.
The charity cycling team has thus entered into a collaboration with the company MIPS, which is one of the world's leading companies in the field of helmet safety.
- We have always had a strong focus on cycling as safely as possible, and therefore we are also interested in working with new technologies, that make it even safer to be a participant in Team Rynkeby. The MIPS helmets have a special safety system that is designed to provide extra protection in the event of a crash. It has therefore not been a difficult decision for us to enter into a partnership with one of the leading companies in cycling safety, says Paul Chronqvist Svensson, Country Manager at Team Rynkeby – God Morgon Sverige, who has helped secure the agreement with MIPS
How MIPS works
Research shows that the brain is particularly sensitive to impacts that strike obliquely. The oblique strokes create a rotational movement in the brain, which can lead to serious injuries. MIPS has been developed by some researchers in neuroscience with the aim of preventing the rotation of the brain in the event of a crash.
- At MIPS, we have a vision to save as many lives as possible, so for us, the collaboration with Team Rynkeby is a perfect opportunity to combine our focus on road safety with the fight against childhood cancer, says Fredrik Kjellberg, CMO at MIPS.
MIPS has chosen to support the Team Rynkeby project by covering the licensing costs for MIPS, which means that the riders get the special safety system in their helmets at a lower price. The sponsorship has a value of 150,000-200,000 Swedish kroner.
- MIPS is the market leader in solutions for rotation protection and works with a large number of the leading helmet brands. Our patented solutions are based on more than 20 years of research, says Fredrik Kjellberg and continues:
Rotational movements are a combination of rotational energy and rotational forces. Rotational movements result in a displacement and or stretching of the tissue in the brain and therefore increase the risk of brain damage. The main component of MIPS is an insertion in the helmet that is designed to mimic the brain's own protection system and enables the helmet to rotate a few millimeters independently of the outer helmet, says Fredrik Kjellberg
MIPS has also developed an app that can train Team Rynkeby participants in what MIPS is and does.